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Ahmed Sharif Khan

Ahmed Sharif Khan

Digital Marketer and Media Buyer

Career Summary

Digital Marketing and Media Buying professional with hands-on experience managing Meta and Google advertising campaigns for e-commerce and service-based businesses. Skilled in campaign planning, budget optimization, audience targeting, conversion tracking, creative testing, and performance reporting. Experienced in working with local and international clients to generate leads, increase sales, and improve advertising efficiency.

Work Experience

Executive, Digital Marketing & Media Buying

February 2025 - Present

BouncePixel is a digital marketing agency providing paid advertising, campaign management, creative strategy, tracking, and performance optimization services for local and international clients.

Key Qualifications and Responsibilities
  • Plan, launch, and optimize paid advertising campaigns across Meta, Google, and TikTok.
  • Develop campaign strategies based on client goals, target audiences, budgets, and conversion objectives.
  • Manage campaign budgets, bidding strategies, placements, and daily performance.
  • Build custom, lookalike, retargeting, and remarketing audiences.
  • Monitor CTR, CPC, CPM, CPA, conversion rate, and ROAS to identify optimization opportunities.
  • Coordinate ad creatives, copy, landing pages, and promotional offers with creative and content teams.
  • Set up and troubleshoot Meta Pixel, Conversion API, Google Tag Manager, and campaign tracking.
Key Achievements
  • Managed paid advertising campaigns for local and international clients.
  • Improved campaign performance through audience testing, creative testing, and budget optimization.
  • Supported lead generation and e-commerce sales campaigns across multiple industries.
  • Resolved advertising account, tracking, campaign approval, and performance-related issues.

Technologies Used

  • Meta Ads
  • Google Ads
  • TikTok Ads
  • Meta Pixel
  • Conversion API
  • Google Tag Manager
  • Campaign Tracking
  • Budget Optimization

Executive, Digital Marketing and Media Buyer

December 2023 - January 2025

Business Globalizer provides company formation, business setup, tax, banking, and e-commerce support for international entrepreneurs.

Key Qualifications and Responsibilities
  • Planned and managed Meta and Google Ads campaigns for international business formation services.
  • Developed lead generation funnels for company formation, tax, banking, and e-commerce solutions.
  • Managed campaign budgets, audience targeting, bidding strategies, and media allocation.
  • Conducted audience, competitor, and market research for international customer acquisition.
  • Monitored CTR, CPC, CPM, CPA, conversion rate, and ROAS.
  • Implemented retargeting campaigns for website visitors, leads, and potential clients.
  • Worked with creative, sales, content, and customer support teams to improve lead quality and conversion.
Key Achievements
  • Generated qualified leads for international business formation services through paid advertising.
  • Improved campaign performance through audience refinement, creative testing, and retargeting.
  • Supported customer acquisition campaigns targeting the United States, United Kingdom, and other international markets.
  • 🏆 Received the Best Employee, Brand & Promotion Award in 2024.

Technologies Used

  • Meta Ads
  • Google Ads
  • TikTok Ads
  • LinkedIn Ads
  • GTM
  • GA4
  • Meta Pixel
  • CAPI
  • UTM Tracking
  • Campaign Attribution
  • Budget Optimization

Digital Marketing and Media Buying Executive

April 2022 - December 2023

Ecomclips is a data-driven e-commerce solutions company providing digital advertising, online marketing, brand identity, SEO, and content creation services.

Key Qualifications and Responsibilities
  • Planned and managed paid advertising campaigns for e-commerce clients.
  • Conducted audience research, competitor analysis, and customer segmentation.
  • Managed campaign budgets, placements, bidding, and daily optimization.
  • Coordinated with design and content teams to produce advertising creatives and copy.
  • Implemented retargeting, remarketing, and lookalike audience campaigns.
  • Monitored performance and prepared reports with optimization recommendations.
  • Tested audiences, creatives, offers, headlines, and campaign structures.
Key Achievements
  • Managed paid advertising campaigns for multiple e-commerce clients.
  • Contributed to revenue growth through Meta and Google advertising campaigns.
  • Improved campaign performance through audience testing, creative optimization, and data-driven budget allocation.
  • Received recognition for strong performance and contribution to campaign delivery.

Technologies Used

  • Digital Marketing
  • Social Media Marketing
  • Google Ads
  • Facebook Ads
  • Google Tag Manager
  • Google Analytics
  • SEO
  • Meta Pixel

Remote Digital Marketing & Media Buying Consultant

2022 - Present

Provided remote digital marketing and media buying consultancy to multiple businesses, helping them establish and grow their online presence.

  • Solemare
  • Jungle Bari
  • Kidoriabd
  • Sharon Clothing
  • And more...

Technologies Used

  • Meta Ads
  • Google Ads
  • TikTok Ads
  • Content Strategy
  • Audience Research
  • Campaign Optimization

EDUCATION

  • Bachelor of Business Administration (BBA)
    EXIM Bank Agricultural University Bangladesh
    Duration 4 years
    CGPA 3.23 out of 4

  • Higher Secondary Certificate (HSC)
    Nawabganj Govt. College
    Duration 2 years | Group Business Studies
    GPA 4.67 out of 5

  • Secondary School Certificate (SSC)
    Nayansuka R. K High School
    Duration 10 years | Group Science
    CGPA 4.94 out of 5

SKILLS & EXPERTISE

  • Meta Ads
    Google Ads
    TikTok Ads
    LinkedIn Ads
    Pinterest Ads
    Campaign Planning
    Media Planning
    Audience Targeting
    Retargeting & Lookalike Audiences
    A/B Testing
    Budget Optimization
    Meta Pixel & Conversion API
    Google Tag Manager
    GA4
    UTM Tracking
    Looker Studio
    Attribution & Funnel Analysis
    Email & SMS Marketing Automation
    Lead Nurturing & Abandoned Cart Flows
    Retention Campaigns
    Customer Segmentation
    Lead Management & Sales Pipeline (CRM)
    Follow-up Automation
    Canva & Ad Creative Design
    Short-form Video Editing
    Ad & Landing Page Copywriting
    Content Strategy
    ChatGPT, Claude & Google Gemini
    Google Flow & Prompt Engineering
    AI-assisted Research & Content Creation

COURSES & CERTIFICATIONS

  • Scaling META Ads by Godson Okorodudu (2024)
    Create Landing Pages That Sell With AI by Godson Okorodudu (2024)
    Digital Marketing Mastery by Idean Consulting (2023)
    Digital Marketing, Google Ads, Facebook Ads and other by Skilluper (2023)
    Google Digital Marketing & E-commerce Professional by Google Skilluper (2022)
    Digital Marketing Associate by Facebook (2021)
    Social Media Banner Design Graphic Designer by Rashidul Islam (2022)

ACHIEVEMENTS & ACTIVITIES

  • 🏆 Best Employee, Brand & Promotion 2024 at Business Globalizer
    Meta Ads Campaign Planning and Optimization
    Facebook and Instagram Media Buying
    Meta Pixel and Conversion API Implementation
    Audience Research and Segmentation
    Retargeting and Lookalike Campaign Management
    Creative Testing and Performance Optimization
    ROAS, CPA, CTR, and CPC Optimization
    E-commerce Sales Campaign Management
    Lead Generation Campaign Management
    Meta Ads Workshops and Industry Learning
    Managed Campaigns for Multiple Local and International Brands

CORE COMPETENCIES

  • Campaign Planning and Execution
    Analytical Thinking and Problem Solving
    Team Collaboration and Communication
    Time and Priority Management
    Attention to Detail
    Adaptability and Continuous Learning

L A N G U A G E

  • Bangla — Native
    English — Good Working Knowledge

I N T E R E S T S

  • Artificial Intelligence
    Data Science
    Photography
    Cloud Computing
    Product Testing

R E F E R E N C E